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D&AD: The Copy Book

D&AD: The Copy Book


作者  /  D&Ad/ Ed.

出版社 / TASCHEN UK

出版日期 / 2018/04/20

商品語言 / 英文

裝訂 / 精裝

定價 / NT$700

售價 / 9折, NT$ 630

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D&AD: The Copy Book 其它優惠/消息


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內容簡介

Creative Bible
An updated edition of the best-selling reference work for copywriting

In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today―a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals―often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.

The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a “must-have” book for people in advertising and marketing, it is also a “should-have” for anyone who needs to involve or influence people, by webpage, on paper, or in person.

“The Copy Book convinced me that everyone in business should study the art of copywriting.”
— Fortune.com

About the series:
Bibliotheca Universalis―Compact cultural companions celebrating the eclectic TASCHEN universe at an unbeatable, democratic price!
Since we started our work as cultural archaeologists in 1980, TASCHEN has become synonymous with accessible, open-minded publishing. Bibliotheca Universalis brings together more than 100 of our all-time favorite titles in a neat new format so you can curate your own affordable library of art, anthropology, and aphrodisia.
Bookworm’s delight―never bore, always excite!

















詳細資料

誠品26碼 /2681556572005
ISBN 13 /9783836568524
ISBN 10 /3836568527
EAN /9783836568524

頁數544
尺寸19.6X14CM
裝訂精裝
級別
語言英文
成份0.00




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