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The SAGE Handbook of Marketing Theory

The SAGE Handbook of Marketing Theory


作者  /  Pauline Maclaran/ Michael Saren/ Barbara Stern/ Mark Tadajewski/ Ed.

出版社 / SAGE Publications

出版日期 / 2013/06/21

商品語言 / 英文

裝訂 / 平裝

定價 / NT$3,150

售價 / NT$ 3,150 ※ 特價商品,不再折扣

※ 無庫存


The SAGE Handbook of Marketing Theory 其它優惠/消息


introduction all_character


內容簡介

Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory.
Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.







詳細資料

誠品26碼 /2681115456005
ISBN 13 /9781446270516
ISBN 10 /1446270513
EAN /9781446270516

頁數304
尺寸24.6X17.3X3.1CM
裝訂平裝
級別
語言英文




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