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Think Small: The Surprisingly Simple Ways to Reach Big Goals

Think Small: The Surprisingly Simple Ways to Reach Big Goals


作者  /  Owain Service/ Rory Gallagher

出版社 / MICHAEL O'MARA BOOKS LTD

出版日期 / 2017/04/06

商品語言 / 英文

裝訂 / 平裝

定價 / NT$599

售價 / NT$ 599 ※ 特價商品,不再折扣

※ 此商品需向門市調貨,備齊後出貨


Think Small: The Surprisingly Simple Ways to Reach Big Goals 其它優惠/消息


introduction all_character


內容簡介

本書利用行為科學,告訴你如何利用小小的改變,便能成就你人生的大目標。

根據7項被科學檢驗過的步驟,一套簡單可行的成功計畫,就能成就你的目標。

我們常聽人說,夢想要遠大,只有天空才是我們的界線,沒有什麼事不可能。這些當然都是為你設下目標的好建議,使周遭的潛在機會成為可能。然而,如何達到那樣的目標,這些建議卻似乎都模糊不清。從減重、找到新工作、到成為更好的經理或父母,只把心態準備好,是沒有辦法將你帶到你要去的地方的。遠大的計畫很快地使你身心俱疲,留下的只有挫敗感。

大部分的我們以良好的企圖心來設定目標,但是為什麼我們看似完善的計畫最終卻都走了樣?剛開始,我們下定決心要正向改變以成就我們的雄心,有沒有什麼方法可以避免擋在我們與目標之間的路障呢?答案是,有的,而且這個方法比你我想像的都還要簡單。

本書的兩位作者,是世界頂尖的「輕推小組」(Nudge Unit)的一員,他們知道如何用小小的改變與清楚的計畫來造成巨大的影響,根據人類行為學所寫成的本書,將告訴你用這些已經成功且有效的方式,為我們打造一個完全不同的未來。

A simple and accessible plan for success, based on six scientifically tested steps that really work.

We’re human, we lead very busy lives and we all have frailties that often get in the way of us achieving what we want. By following the six easy steps in this book we can overcome these barriers and achieve our goals.

Each of the six steps is clearly explained – why they’re important and how to implement them. Each step has three golden rules to follow, with space to record your progress.

These methods were developed by the Nudge Unit, the team that started life in a small office in 10 Downing Street and has since achieved such resounding success with their approach that there is now a behavioural insights team in every department in Whitehall, as well as offices overseas in New York and Sydney.

Engaging, thought-provoking and informative, this is a self-improvement book that redefines the genre. Based on a scientific understanding of the human mind and written by those responsible for the practical application of behavioural science that supports millions of people worldwide, this could be the most important book you read this year!







詳細資料

誠品26碼 /2681448442003
ISBN 13 /9781782437642
ISBN 10 /1782437649
EAN /9781782437642

頁數224
裝訂平裝
級別
語言英文
成份




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