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Zucked: The Education of an Unlikely Activist
201902月 

Zucked: The Education of an Unlikely Activist


作者  /  Roger McNamee

出版社 / PENGUIN PRESS

出版日期 / 2019/02/05

商品語言 / 英文

裝訂 / 平裝

定價 / NT$469

特價 / NT$ 436

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內容簡介

Roger McNamee曾是許多創業者的導師,最知名的也許就是Facebook創辦人馬克‧祖柏克,他同時也是Facebook的大股東,一開始說要站出來表示反對Facebook,對他來說是完全不可能也不必要的事情,但這一切直到他無法再忽視自己對社會的責任有了不一樣的進展。

McNamee認為Facebook已被許多價值觀扭曲的人給主導,更恐怖的是,上層的管理人員,也就是祖柏克本身並沒有意識到這個問題;現任美國總統川普競選時的誹謗新聞,也再再顯示Facebook和原本的立意已越來越遙遠。

McNamee的擔憂在同業獲得許多認同,這些人群起進行抵抗Facebook對社會帶來的危害,這個平台不僅造成了美國社會的文化危機,更會喚起人類心中的黑暗面,他在本書中紀錄了自己在這個議題上的掙扎,以及分析了情況,是身為數位化時代一員的我們都值得一看的書。

The story of how a noted tech venture capitalist, an early mentor to Mark Zuckerberg and investor in his company, woke up to the serious damage Facebook was doing to our society and set out to try to stop it.

If you had told Roger McNamee even three years ago that he would soon be devoting himself to stopping Facebook from destroying our democracy, he would have howled with laughter. He had mentored many tech leaders in his illustrious career as an investor, but few things had made him prouder, or been better for his fund's bottom line, than his early service to Mark Zuckerberg. Still a large shareholder in Facebook, he had every good reason to stay on the bright side. Until he simply couldn't.

ZUCKED is McNamee's intimate reckoning with the catastrophic failure of the head of one of the world's most powerful companies to face up to the damage he is doing. It's a story that begins with a series of rude awakenings. First there is the author's dawning realization that the platform is being manipulated by some very bad actors. Then there is the even more unsettling realization that Zuckerberg and Sheryl Sandberg are unable or unwilling to share his concerns, polite as they may be to his face.

And then comes the election of Donald Trump, and the emergence of one horrific piece of news after another about the malign ends to which the Facebook platform has been put. To McNamee's shock, even still Facebook's leaders duck and dissemble, viewing the matter as a public relations problem. Now thoroughly alienated, McNamee digs into the issue, and fortuitously meets up with some fellow travelers who share his concern, and help him sharpen its focus. Soon he and a dream team of Silicon Valley technologists are charging into the fray, to raise consciousness about the existential threat of Facebook, and the persuasion architecture of the attention economy more broadly -- to our public health and to our political order.

Zucked is both an enthralling personal narrative and a masterful explication of the forces that have conspired to place us all on the horns of this dilemma. This is the story of a company and its leadership, but it's also a larger tale of a business sector unmoored from normal constraints, just at a moment of political and cultural crisis, the worst possible time to be given new tools for summoning the darker angels of our nature and whipping them into a frenzy. Like Jimmy Stewart in Rear Window, Roger McNamee happened to be in the right place to witness a crime, and it took him some time to make sense of what he was seeing and what we ought to do about it. The result of that effort is a wise, hard-hitting, and urgently necessary account that crystallizes the issue definitively for the rest of us.







詳細資料

誠品26碼 /2681680696004
ISBN 13 /9781984877895
ISBN 10 /1984877895
EAN /9781984877895

頁數336
尺寸22.9X15.3X2.9CM
裝訂平裝
級別
語言英文




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