首頁外文書商業行銷企業管理 〉The Power of Moments: Why Certain Experiences Have Extraordinary Impact
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The Power of Moments: Why Certain Experiences Have Extraordinary Impact

The Power of Moments: Why Certain Experiences Have Extraordinary Impact


作者  /  Chip Heath/ Dan Heath

出版社 / BANTAM UK

出版日期 / 2017/10/05

商品語言 / 英文

裝訂 / 平裝

定價 / NT$770

售價 / 79折, NT$ 608

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The Power of Moments: Why Certain Experiences Have Extraordinary Impact 其它優惠/消息


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內容簡介

希思兄弟繼暢銷書《創意黏力學》《改變,好容易》再創新作
發現關鍵時刻的力量及如何創造穿件時刻的智慧與動力

試想如果教師能設計一套讓學生永生難忘的課程?倘若醫護人員知道如何妥善編排治療程序減輕病人的不適感,如果你能擁有創造一段讓孩子感覺更好回憶的超強能力?這是一本闡述關鍵時刻的力量,為何某些重要時刻對我們產生重大的影響,如果我們能有效創造具影響力的關鍵時刻,就能創造出轉變與改變的機會。本書收錄許多真實案例,如何有效運用關鍵時刻的力量,無論你是管理人員、教師或是企業家,學習創造具有持久影響力及深刻價值的關鍵時刻,才是致勝的終極目標。

From the internationally bestselling authors of Switch and Made to Stick

What if a teacher could design a lesson that he knew students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?

We all have defining moments in our lives - meaningful experiences that stand out in our memory. Many of these moments are the result of accident or luck but, in The Power of Moments, internationally bestselling authors Chip and Dan Heath ask: why leave our most meaningful, memorable moments to chance when we can create them?

With illuminating stories ranging from the experiment in which two strangers meet in a room and, forty-five minutes later, leave as best friends to the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table, Chip and Dan Heath identify the elements these flash points have in common and show us how to be the author of richer experiences.







詳細資料

誠品26碼 /2681480199002
ISBN 13 /9780593079263
ISBN 10 /0593079264
EAN /9780593079263

頁數240
尺寸23.4X15.3CM
裝訂平裝
級別
語言英文
成份




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