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Payoff: The Hidden Logic That Shapes Our Motivations

Payoff: The Hidden Logic That Shapes Our Motivations


作者  /  Dan Ariely

出版社 / SIMON & SCHUSTER UK LTD

出版日期 / 2016/11/07

商品語言 / 英文

裝訂 / 平裝

定價 / NT$455

售價 / 79折, NT$ 359

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introduction all_character


內容簡介

杜克大學經濟行為學及哲學系教授丹‧艾瑞利最獨到的心理學剖析
探索影響人們動機的隱藏邏輯


每天我們認真工作激勵自己,也花費許多時間激勵他人為我們工作。同時在人生中,我們也時時刻刻在激勵朋友、家人及孩子。但就經濟學的角度,激勵的基礎在於雙方交易,因為我們有所求,所以我們利用工作去獲取所求。利如透過工作獲取金錢,獲取越多的金錢,就越激發我們努力工作。但如果金錢與激勵的對等關係其實是錯誤的?作者丹‧艾瑞利在書中提到,有時候我們對金錢的看法過度簡單,反而不利自己;在一些情況下,金錢對員工的激勵性甚至不如其他事物。同時探討許多複雜的相關問題,例如:我們應該以金錢獎勵孩子做家事嗎?工作效率與報酬有直接關係嗎?激勵促使人們前進,也更使我們擁有人性,理解動機才能驅使人們行動,同時也讓我們思考人生真正所需的意義何在。

Every day we work hard to motivate ourselves. We spend much of our time trying to motivate the people working for us, with us and in business with us. In our personal lives we try to motivate our friends, partners and children. From the economic point of view, motivation is based on a very simple trade-off: we need and want things, and we work to get them. We're more likely to do something if we get money for it, and the more money we get, the more motivated we are. But what if our understanding of motivation and money is all wrong? In Payoff, Dan Ariely investigates the true nature of motivation and our partial blindness to the way it works. He digs to the root of money motivation, and explains how understanding it can help us to successfully approach different choices in our lives.

Along the way, Ariely explores complex questions like:
‧Why are we willing to part with money on some occasions and not others?
‧Should we motivate children to do chores by giving them money?
‧Is there any correlation between performance efficiency and pay?
‧What are the taboos surrounding money and should they be challenged?

We often, mistakenly, think that our motivations are simple and one dimensional. But motivations are about the essence of what pushes us forward, what make us human. Payoff explores the complex motivations that drive us, giving insight into what we really want in life and what we can do to get and give more of it more often.







詳細資料

誠品26碼 /2681384596006
ISBN 13 /9781471156076
ISBN 10 /1471156079
EAN /9781471156076

頁數128
尺寸19.8X12.7X2CM
裝訂平裝
級別
語言英文
成份




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