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Payoff: The Hidden Logic That Shapes Our Motivations

Payoff: The Hidden Logic That Shapes Our Motivations


作者  /  Dan Ariely

出版社 / SIMON & SCHUSTER UK LTD

出版日期 / 2016/11/07

商品語言 / 英文

裝訂 / 平裝

定價 / NT$455

售價 / 77折, NT$ 350

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Payoff: The Hidden Logic That Shapes Our Motivations 其它優惠/消息


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內容簡介

Every day we work hard to motivate ourselves. We spend much of our time trying to motivate the people working for us, with us and in business with us. In our personal lives we try to motivate our friends, partners and children. From the economic point of view, motivation is based on a very simple trade-off: we need and want things, and we work to get them. We're more likely to do something if we get money for it, and the more money we get, the more motivated we are. But what if our understanding of motivation and money is all wrong? In Payoff, Dan Ariely investigates the true nature of motivation and our partial blindness to the way it works. He digs to the root of money motivation, and explains how understanding it can help us to successfully approach different choices in our lives.

Along the way, Ariely explores complex questions like:
‧Why are we willing to part with money on some occasions and not others?
‧Should we motivate children to do chores by giving them money?
‧Is there any correlation between performance efficiency and pay?
‧What are the taboos surrounding money and should they be challenged?

We often, mistakenly, think that our motivations are simple and one dimensional. But motivations are about the essence of what pushes us forward, what make us human. Payoff explores the complex motivations that drive us, giving insight into what we really want in life and what we can do to get and give more of it more often.







詳細資料

誠品26碼 /2681384596006
ISBN 13 /9781471156076
ISBN 10 /1471156079
EAN /9781471156076

頁數128
尺寸19.8X12.7X2CM
裝訂平裝
級別
語言英文
成份




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