首頁外文書商業行銷企業管理 〉Growth IQ: The Ten Smart Decisions That the World's Most Successful Businesses Make
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Growth IQ: The Ten Smart Decisions That the World's Most Successful Businesses Make

Growth IQ: The Ten Smart Decisions That the World's Most Successful Businesses Make


作者  /  Tiffani Bova

出版社 / PAN MACMILLAN

出版日期 / 2018/08/09

商品語言 / 英文

裝訂 / 平裝

定價 / NT$599

售價 / NT$ 599 ※ 特價商品,不再折扣

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10大企業增長秘訣:妥善運用增長策略,共同帶領商業領袖走向全新未來

Tiffani Bova在客戶關係管理公司Salesforce中擔任企業增長及創新主管,透過她身為顧問及從業者的專業經驗,開發設計了企業領導者夢寐以求的企業增長新架構。目前我們正見證一個專為服務客制化的新時代,增長策略已成為不可或缺的必備要素。然而,沒有一個增長計劃適用於所有公司,一個成功的增長策略可能在另一家公司中卻招來永無止盡的失敗。

作者提出10大簡單,卻又容易被誤解的增長策略,分享各企業如何有效掌握自身特殊的環境,加以運用以帶領公司走向成功的未來。書中所展示的案例:

      奇異公司和強鹿實業成功領導超過一世紀的秘訣,在於結合創新產品的發展及專注研發和客戶體驗。

      漫威從一家辛苦奮鬥的漫畫出版商變成全球娛樂事業的巨頭,就是透過重新調整市場滲透策略,把焦點放在漫畫主角以代替僅出版漫畫書。

      Gateway試圖擴張實體零售市場卻導致失敗,而蘋果電腦卻在擴張實體零售市場後獲得快速成長。

 不論你的公司因為增長過於快速而擔憂失控,或是表現趨向衰退,本書皆能幫助你重繪公司的未來成功藍圖。


Tiffani Bova, the Growth and Innovation Evangelist at Salesforce, draws on her expertise as a consultant and practitioner to devise a new framework for business leaders looking to pursue growth. We're witnessing an age of endless customization, and growth strategy is no exception. There's no one size fits all strategy; a winning strategy for one business may spell doom for another.

In Growth IQ, Bova determines that there are ten simple--but easily misunderstood--growth paths, and explains how companies can get a handle on their particular business context, and use it to determine the right combination and sequence of growth paths to take them into the future.

Bova breaks down the strategies deployed by a wide range of companies to show you how:

* GE and John Deere have lasted over a century and continue to thrive by combining their strategy of innovative product development with a renewed focus on R&D and customer experience.
* Marvel transformed from a struggling comic book publisher to a global entertainment behemoth by realigning their market penetration strategy to focus on comic book characters, instead of just comic books.
* Gateway's attempt at market expansion into brick-and-mortar retail led to its failure, while the same move by Apple has accelerated its growth.

Whether your company is on a growth spurt, in a worrying stall, or showing signs of decline,







詳細資料

誠品26碼 /2681588831002
ISBN 13 /9781529004670
ISBN 10 /1529004675
EAN /9781529004670

頁數352
尺寸15.3X23.4CM
裝訂平裝
級別
語言英文
成份0.00




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