首頁外文書商業行銷商務趨勢 〉Alibaba's World: How a Remarkable Chinese Company Is Changing the Face of Global Business

Alibaba's World: How a Remarkable Chinese Company Is Changing the Face of Global Business 其它優惠/消息


introduction all_character


內容簡介

In September 2014, a Chinese company that most Westerners had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base larger than Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?

In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees, who helped spearhead its international expansion, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. Now, in the first English language account of Alibaba's extraordinary success, Erisman shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape - with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba - and its inevitable descendants - is both essential and instructive.







詳細資料

誠品26碼 /2681325490004
ISBN 13 /9781447290667
ISBN 10 /1447290666
EAN /9781447290667

頁數320
裝訂平裝
級別
語言英文
成份




Share/Save/Bookmark

查看全台書店有無此商品