首頁外文書商業行銷企業管理 〉Finding My Virginity: The New Autobiography
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Finding My Virginity: The New Autobiography

Finding My Virginity: The New Autobiography


作者  /  Richard Branson

出版社 / VIRGIN BOOK LTD.

出版日期 / 2017/10/05

商品語言 / 英文

裝訂 / 平裝

定價 / NT$549

售價 / NT$ 549 ※ 特價商品,不再折扣

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Finding My Virginity: The New Autobiography 其它優惠/消息


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內容簡介

維京集團創辦人理查‧布蘭森繼推出回憶錄《維珍旋風:品牌大師布蘭森自傳》後,旋風回歸分享他的人生經營學

1998年理查‧布蘭森在推出《維珍旋風:品牌大師布蘭森自傳》後,帶領讀者發現他如何將學生雜誌事業晉級為傳奇品牌大師維京集團。每項挑戰都是充滿艱鉅,每個機會都在超乎尋常之時才會發生,每一段冒險就從這句話開始,「管他的,做就對了!」

50年前布蘭森創辦了他的第一間公司,現在他則要分享他人生的成功與失敗,還有他的人生及職場經營學。從中我們將發現布蘭森從未停止挑戰,打破傳統及尋找新的冒險,儘管他已擁有國際品牌維珍集團。他帶領維珍集團走向新的千禧年,無畏開拓新格局,例如手機、媒體、健身房、銀行等等,甚至成立維珍銀河,開拓全球首家太空旅遊旅行社。他是每個人的夢想典範,勇於向現實挑戰,適時掌握商機,又能及時行樂享受生活,將生命活到極致。

50 years ago, Sir Richard Branson started his first business. In his new autobiography, Finding My Virginity: Or the rest of the story, the Virgin Founder shares his personal, intimate thoughts on five decades as the world's ultimate entrepreneur.


In Finding My Virginity: Or the rest of the story, Sir Richard Branson shares the secrets that have seen his family business grow from a student magazine into a global brand, his dreams of private citizens flying to space develop from a childhood fantasy to the brink of reality, and his focus shift from battling bigger rivals to changing business for good. Following on from where bestselling Finding My Virginity: Or the rest of the story left off at the dawn of the new millennium, Finding My Virginity: Or the rest of the story takes the reader on a rollercoaster ride with the enigmatic entrepreneur.

Learn how Branson created 10 different billion dollar businesses and hundreds more companies across dozens of sectors, going from a houseboat to his own private island. But this book goes far beyond the numbers - it is a journey into the heart and mind of Britain's best-loved businessman.

Join Sir Richard as he juggles working life with raising his children Holly and Sam, building a marriage with his wife Joan and creating a unique company culture. Discover how he created a new life on Necker Island, while continuing to grow the Virgin brand into all corners of the world. Get the real story behind adventures and run-ins with everyone from Bill Gates and Rupert Murdoch to Nelson Mandela and Beyonce.

Go behind the scenes as Sir Richard Branson creates the world's first commercial spaceline, Virgin Galactic, and handles the biggest crisis he has ever faced. Get under the skin of world record attempts on land, sea and air, and see how the original business hippy adapted to becoming a doting 'grand-dude' to his three grandchildren, Eva-Deia, Etta and Artie.

This is the true account of how the Virgin Founder reinvented himself and his brand for the 21st Century, while continuing to push boundaries, break rules and reach for the stars in more ways than one. This is the story of the man behind the beard, the business, the bravado and the brand. Find out how the ultimate entrepreneur did it for the first time - all over again.







詳細資料

誠品26碼 /2681480188006
ISBN 13 /9780753556122
ISBN 10 /075355612X
EAN /9780753556122

頁數528
尺寸23.4X15.3CM
裝訂平裝
級別
語言英文


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