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Outnumbered: From Facebook and Google to Fake News and Filter-bubbles the Algorithms That Control Our Lives

Outnumbered: From Facebook and Google to Fake News and Filter-bubbles the Algorithms That Control Our Lives


作者  /  David Sumpter

出版社 / BLOOMSBURY PUBLISHING

出版日期 / 2018/04/19

商品語言 / 英文

裝訂 / 平裝

定價 / NT$499

售價 / NT$ 499 ※ 特價商品,不再折扣

※ 貨到後將立即為您出貨
※ 預購日期為2018/04/13至2018/06/06止。 預購中,貨到後出貨


Outnumbered: From Facebook and Google to Fake News and Filter-bubbles the Algorithms That Control Our Lives 其它優惠/消息


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內容簡介

寡不敵眾:掌控我們生活的演算法

你的個資在演算法掌控的社會中,還安全嗎?

 「一本關於現實生活中如何運用數學演算法的精彩書籍」─Kit Yates,英國巴斯大學數學科學系資深講師

 

也許你已聽說現代人類的生活已被演算法給掌控,如果你還不明白這個殘酷的事實,是時候好好了解一下這個殘酷的事實了。

依照知名的劍橋分析公司(Cambridge Analytica)的研究結果,現代人對於演算法和網路的依賴越來越嚴重,也因此為大數據研究者打開了一條通道,直達你的個人資料庫,以蒐集來的資料預測未來。

這些數據預測出的未來是可信的嗎?我應該要擔心這樣的趨勢嗎?要回答這些問題首先要先了解演算法如何運作。作者在本書中講解演算法的基礎,並且回答所有人都想知道的關鍵問題,例如:

Google的演算法有性別歧視或種族歧視嗎?

為什麼選舉結果的預測常常出錯?

將決定權轉讓給演算法後的未來,我們可以期望什麼?


特別收錄Cambridge Analytica數據分析相關人員的訪談,此大數據分析公司在美國總統川普的選舉和英國脫歐都有很重要的影響。

作者藉由本書想告訴讀者:「許多人都開始覺得要被演算法給控制了,你可千萬不要成為這些人之一。」



Algorithms are running our society, and as the Cambridge Analytica story has revealed, we don't really know what they are up to. Our increasing reliance on technology and the internet has opened a window for mathematicians and data researchers to gaze through into our lives. Using the data they are constantly collecting about where we travel, where we shop, what we buy and what interests us, they can begin to predict our daily habits. But how reliable is this data? Without understanding what mathematics can and can't do, it is impossible to get a handle on how it is changing our lives. In this book, David Sumpter takes an algorithm-strewn journey to the dark side of mathematics. He investigates the equations that analyse us, influence us and will (maybe) become like us, answering questions such as: Who are Cambridge Analytica? And what are they doing with our data? How does Facebook build a 100-dimensional picture of your personality? Are Google algorithms racist and sexist? Why do election predictions fail so drastically? Are algorithms that are designed to find criminals making terrible mistakes? What does the future hold as we relinquish our decision-making to machines? Featuring interviews with those working at the cutting edge of algorithm research, including Alex Kogan from the Cambridge Analytica story, along with a healthy dose of mathematical self-experiment, Outnumbered will explain how mathematics and statistics work in the real world, and what we should and shouldn't worry about. A lot of people feel outnumbered by algorithms - don't be one of them.







詳細資料

誠品26碼 /2681564836007
ISBN 13 /9781472947437
ISBN 10 /1472947436
EAN /9781472947437

頁數272
尺寸13.5X21.6CM
裝訂平裝
級別
語言英文
成份0.00




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