首頁外文書社科亞洲研究 〉Consumption in China: How China's New Consumer Ideology Is Shaping the Nation
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Consumption in China: How China's New Consumer Ideology Is Shaping the Nation

Consumption in China: How China's New Consumer Ideology Is Shaping the Nation


作者  /  Lianne Yu

出版社 / POLITY PRESS

出版日期 / 2014/05/27

商品語言 / 英文

裝訂 / 平裝

定價 / NT$805

售價 / 9折, NT$ 725

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Consumption in China: How China's New Consumer Ideology Is Shaping the Nation 其它優惠/消息


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內容簡介

Consumption practices in China have been transformed at anunprecedented pace. Under Mao Zedong, the state controlled nearlyall aspects of what people consumed, from everyday necessities toentertainment and the media; today, shoddy state–run storescharacterized by a dearth of choices have made way for luxury mallsand hypermarkets filled with a multitude of products. 

Consumption in China explores what it means to be a consumerin the world s fastest growing economy. LiAnne Yu provides amulti–faceted portrait of the impact of increased consumption onurban spaces, social status, lifestyles, identities, and freedom ofexpression. The book also examines what is unique and what isuniversal about how consumer practices in China have developed,investigating the factors that differentiate them from what hasbeen observed among the already mature consumer markets. 

Behind the often staggering statistics about China are the veryhuman stories that highlight the emotional and social triggersbehind consumption. This engaging book is a valuable resource forstudents, scholars and business professionals interested in adeeper understanding of what motivates China s consumers, andwhat challenges they face as more aspects of everyday life becomecommoditized.







詳細資料

誠品26碼 /2681033106006
ISBN 13 /9780745669717
ISBN 10 /0745669719
EAN /9780745669717

頁數176
裝訂平裝
級別
類別中國研究
語言英文




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