首頁外文書商業行銷企業管理 〉The Business of Winning: Strategic Success from the Formula One Track to the Boardroom
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The Business of Winning: Strategic Success from the Formula One Track to the Boardroom

The Business of Winning: Strategic Success from the Formula One Track to the Boardroom


作者  /  Mark Gallagher

出版社 / KOGAN PAGE LTD

出版日期 / 2014/10/28

商品語言 / 英文

裝訂 / 平裝

定價 / NT$800

售價 / 9折, NT$ 720

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The Business of Winning: Strategic Success from the Formula One Track to the Boardroom 其它優惠/消息


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內容簡介

In this riveting insider's account of over 30 years in the Formula One industry, Mark Gallagher explains what it takes to succeed in a competitive business with high technology, high finance and immensely high stakes.
Like any global business, Formula One demands the best from its people. To thrive within it requires impeccable leadership and communications skills, as well as the ability to design, manufacture, develop and bring to market a constantly improving high-technology product and constantly work to immoveable deadlines with an immense supply chain and tight regulations.
The Business of Winning sets out a one-stop management guide for executives keen to emulate this high-speed, high-impact approach to business. Based on hard-won experience and practical examples of how owners, drivers, teams, technicians and sponsors deal with the full range of management questions and issues they face every day, Mark Gallagher brings the drama of the Formula One business to life in vivid detail.

Online supporting resources for this book include a bonus chapter taking the fear out of the future.







詳細資料

誠品26碼 /2681788994002
ISBN 13 /9780749472726
ISBN 10 /0749472723
EAN /9780749472726

頁數246
尺寸23.11X15.49X1.52CM
裝訂平裝
級別
語言英文
用電N


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