首頁外文書設計平面設計 〉Poster Collection 23: In Series
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Poster Collection 23: In Series

Poster Collection 23: In Series


作者  /  Museum of Design Zurich/ Ed.

出版社 / LARS MULLER PUBLISHERS

出版日期 / 2011/10/31

商品語言 / 英/德對照

裝訂 / 平裝

定價 / NT$1,375

售價 / 9折, NT$ 1,238

※ 無庫存


Poster Collection 23: In Series 其它優惠/消息


introduction all_character


內容簡介

Posters lend themselves perfectly to serial display. The mediation of the message and of the identity of the advertiser is supported by the effects of recognition. However in contemporary advertising campaigns this awareness is only rarely used in imaginative and intelligent ways. This publication illustrates the creative and effective advertising potential of posters in series. What is vital here is that a design concept has been followed. By doing so a formal or content driven approach is sensitively varied, with the posters in the series only slightly differing from one another. At the same time the free interpretation of a basic concept can lead to a wide and highly inspirational spectrum of interpretations. What has been fundamental in the selection of campaigns for this book is the ability of the single poster to assert itself individually, while the fact that it belongs to a series is shown as being visually beneficial.







詳細資料

誠品26碼 /2681231764008
ISBN 13 /9783037782668
ISBN 10 /3037782668
EAN /9783037782668

頁數96
尺寸24X16.5CM
裝訂平裝
級別
語言英/德對照
成份


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