首頁外文書商業行銷商務趨勢 〉Six Billion Shoppers
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Six Billion Shoppers

Six Billion Shoppers


作者  /  Porter Erisman

出版社 / ST. MARTIN'S PRESS

出版日期 / 2017/09/26

商品語言 / 英文

裝訂 / 平裝

定價 / NT$595

售價 / 9折, NT$ 536

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Six Billion Shoppers 其它優惠/消息


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內容簡介

如何在新興市場的電子商務中獲利?讓研究阿里巴巴致勝策略的作家Porter Erisman以這本實用且深具洞見的指南告訴你,如何讓總計有60億的開發中國家的消費者,從他們的口袋中掏出錢來。

從中國到印度再到奈及利亞,這些開發中國家的電子商務正進入所謂的黃金時代。如果說20年前蓬勃發展的電子商務發生於已開發國家,那麼從現在開始的20年,電子商務將是開發中國家經濟發展的主力之一。

新興國家電子商務的崛起,有三個主要的驅動力。一是網路使用率普及,二是中產階級興起,還有最重要的第三個驅動力,即:服務新興市場本地消費者需求的創新商業模式,這些模式比西方電子商務企業所使用的要好上許多。

《60億購物人口》將帶領讀者造訪未來電子商務的巨大市場,探索這個機會處處的世界。從奈及利亞、中國、印度、東南亞與拉丁美洲,Porter Erisman透過這些新興市場,為西方品牌解釋何謂電子商務,因為在開發中國家,電子商務不斷地革新,也扮演一個更重要的角色。本書所提供的實用建議,將告訴你如何抓住這些興起的浪頭,為企業獲利。

An insightful, practical guide to e-commerce in emerging markets--and how to profit from their explosive boom.

From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants.

Six Billion Shoppers takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.







詳細資料

誠品26碼 /2681466417007
ISBN 13 /9781250164964
ISBN 10 /1250164966
EAN /9781250164964

頁數256
裝訂平裝
級別
語言英文
成份




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