首頁外文書社科社會 〉The Gray Rhino: How to Recognize and Act on the Obvious Dangers We Ignore
商品訊息
作者書籍
The Gray Rhino: How to Recognize and Act on the Obvious Dangers We Ignore

The Gray Rhino: How to Recognize and Act on the Obvious Dangers We Ignore


作者  /  Michele Wucker

出版社 / ST. MARTIN'S PRESS

出版日期 / 2016/05/10

商品語言 / 英文

裝訂 / 平裝

定價 / NT$630

售價 / 9折, NT$ 567

※ 有庫存可銷售


The Gray Rhino: How to Recognize and Act on the Obvious Dangers We Ignore 其它優惠/消息


introduction all_character


內容簡介

“灰犀牛”是顯而易見的問題,但是如果不處理,將會造成比”黑天鵝”還要大的災難!不管你是投資人、管理者或是制定政策者,這都是一本必讀之作。

「對那些看到向我們逼近的火車頭燈而採取行動的個人與政策制定者都有用的指南。」
--《柯克斯》(Kirkus)

所謂的”灰犀牛”是指高度可能,即將來臨的威脅。請想像以下畫面:在我們看見動物衝向我們之前,就可以在大老遠的地平線那端,看見揚起的灰塵。灰犀牛並非隨機出現,而是在一連串的警告與事件之後才發生。2008年的雷曼事件,颶風Sandy與其他自然災害所造成的毀滅性破壞,檔案共享預告了傳統音樂事業模式的崩解,中東地區不斷升高的混亂衝突,這些事件在結果發生之前都顯而易見。

灰犀牛比黑天鵝更容易發現與防範,因為後者是罕見且無法預測的災難。可是為什麼當面對這些可以解決的問題時,我們還是無法在它們擴散到無法控制的局面之前好好地處理它們?作者利用她在政策制定與危機處理的豐富經驗,以及與世界各國領導者的深度訪談,利用本書說明,如何認清重要的危機,並且制定策略予以反擊。本書充滿了具說服力的故事,真實世界的案例,以及實用的建議。這是一本對經理人、投資者、計畫與政策制定者,以及任何想要理解巨變是如何產生的人都有用的指南。

A "gray rhino" is a highly probable, imminent threat; we can see the dust cloud on the horizon long before the charging animal comes into view. Gray rhinos are not random, but occur after a series of warnings and visible events. The Lehman Brothers crash of 2008, the devastating aftermath of Hurricane Sandy and other natural disasters, the file-sharing that presaged the collapse of the traditional music business model, the rising chaos in the Middle East...all were evident well in advance of the consequences. Gray rhinos are much easier to spot and guard against than "black swans"- the rare, truly unforeseen catastrophes. Why then, when faced with solvable problems, do we continually fail to address them before they spiral out of control? Drawing on her extensive background in policy formation and crisis management, as well as in-depth interviews with leaders from around the world, Michele Wucker explains in The Gray Rhino how significant crises can be recognized and countered strategically. Filled with persuasive stories, real-world examples, and practical advice, The Gray Rhino is essential reading for managers, investors, planners, policy makers, and anyone who wants to understand how change really occurs.







詳細資料

誠品26碼 /2681293372005
ISBN 13 /9781250115607
ISBN 10 /1250115604
EAN /9781250115607

頁數304
裝訂平裝
級別
語言英文
成份




Share/Save/Bookmark

查看全台書店有無此商品