首頁外文書設計商業設計 〉Copy Paste: How Advertising Recycles Ideas
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Copy Paste: How Advertising Recycles Ideas

Copy Paste: How Advertising Recycles Ideas


作者  /  Joe La Pompe

譯者  /  Mike Koedinger/ Ed.

出版社 / DIE GESTALTEN VERLAG GMBH & Co. KG

出版日期 / 2016/09/01

商品語言 / 英文

裝訂 / 精裝

定價 / NT$1,800

售價 / 79折, NT$ 1,422

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Copy Paste: How Advertising Recycles Ideas 其它優惠/消息


introduction all_character


內容簡介

Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of inspiration, yet here is one that takes the opposite tack. Not that the dozens of adverts compiled here are bad―au contraire. They have been presented at major industry conferences and some have even won awards―but because many of them are, knowingly or not, reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. You are free to judge for yourself.







詳細資料

誠品26碼 /2681347653005
ISBN 13 /9783899556902
ISBN 10 /3899556909
EAN /9783899556902

頁數228
尺寸30X24CM
裝訂精裝
級別
語言英文
成份


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