首頁外文書商業行銷企業管理 〉Measure What Matters
商品訊息
作者書籍
Measure What Matters
201805月 

Measure What Matters


作者  /  John Doerr/ Larry Page

出版社 / PORTFOLIO

出版日期 / 2018/04/24

商品語言 / 英文

裝訂 / 平裝

定價 / NT$630

售價 / 79折, NT$ 498

※ 有庫存可銷售


Measure What Matters 其它優惠/消息


introduction all_character


內容簡介

傳奇風險投資家John Doerr 揭示了目標管理工具OKR的秘密,如何幫助Intel到Google等科技巨人的爆發性成長,不論是科技業或其他任何企業組織,OKR都能有效的幫助組織達成目標。

1999年的秋天,John Doerr與Google的創始人之一Larry Page與Sergey Brin見面,並決定投注1,250萬美金於這家新創公司,這是當時John Doerr職業生涯中最大的投資,Page與Brin擁有驚人的才華、野心勃勃並且熱情,但沒有明確的商業計畫與管理技巧。面對企業的生存,甚至翻轉世界的渴望與壓力,Page與Brin必須學習如何對眾多優先事項做出抉擇,使團隊聚焦在關鍵目標上,並確保一切的工作都與目標高度連結,他們需要一套管理工具來衡量真正重要的事。

Doerr曾是一名Intel的工程師,80年代他見識到了Intel在Andy Grove帶領下突飛猛進的快速成長,這時他發現了OKR (Objectives and Key Results),後來Doerr做為一名風險投資人,他將OKR這套目標管理工具傳授給這兩位Google創始人,並與其他超過五十家公司分享了Andy Grove的想法,不論任何產業或組織,OKR都能有效發揮功效。

在OKR裡面,O即為我們想要達到的目標,那些為了達到O而產生的KR即為具體執行事項的結果,KR必須是有時效性,並且可衡量的。在組織內的任何人甚至是CEO的OKR都必須是公開透明的。

OKR可彌補KPI的不足與盲點,是一種更靈活、更透明公開的管理工具,有助於組織釐清目標,找出最重要的工作,並且讓組織各部門的目標連結,大家都能清楚重要的方向,瞭解彼此的工作狀態,提升工作滿意度並且留住人才。

Doerr在這本書中分享他親身參與運用OKR的成功案例,是一本投資者、領導者、管理人才不可不讀的一本書。

Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth--and how it can help any organization thrive.


In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They'd have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress -- to measure what mattered.

Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove ("the greatest manager of his or any era") drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove's brainchild with more than fifty companies. Wherever the process was faithfully practiced, it worked.

In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone's goals, from entry level to CEO, are transparent to the entire organization.

The benefits are profound. OKRs surface an organization's most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention.

In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.







詳細資料

誠品26碼 /2681554812004
ISBN 13 /9780525538349
ISBN 10 /0525538348
EAN /9780525538349

頁數336
尺寸20.9X13.9CM
裝訂平裝
級別
語言英文
成份0.00




Share/Save/Bookmark

查看全台書店有無此商品

 

熱銷商品