首頁外文書商業行銷企業管理 〉Mission: How the Best in Business Break Through
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Mission: How the Best in Business Break Through

Mission: How the Best in Business Break Through


作者  /  Michael Hayman/ Nick Giles

出版社 / PORTFOLIO

出版日期 / 2016/04/07

商品語言 / 英文

裝訂 / 平裝

定價 / NT$550

售價 / 79折, NT$ 435

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Mission: How the Best in Business Break Through 其它優惠/消息


introduction all_character


內容簡介

突破商業困境,創造最強商業模式,成功企業人士推薦必讀商業用書

「深入專訪全球成功企業人士,以全新的觀點分享成功技能,準備好全力以赴,自我突破商業困境。」
--《富比世雜誌》


過去運行的商業模式已逐漸退燒,想突破商業困境,達到最強大的商業模式,就必須跟隨最新趨勢:以達到最佳利潤為目標;加強消費者心裡佔有率以獲得市場佔有率。最強盛的商業模式必須達到階段性的任務:發現奇異點及定義遠大的目標。書中列舉網路科技先驅Google、Airbnb及零售業龍頭Whole Foods、嬰兒有機食物品牌Ella's Kitchen為成功案例,闡述商業是如何透過強烈的目的性,以特有的企業文化和競爭力來改變人們的日常生活,因而達到最佳商業模式。書中解開成功企業的商業機密,如何發現和定義商業目的並鍛造成一種競爭力及力量,將客戶轉化為最忠實的擁護者。

In Mission: How the Best in Business Break Through, Michael Hayman and Nick Giles show companies how to join the ranks of today's business winners.

Business as usual is over. Belief is the new currency and to succeed you must follow new rules: purpose as the route to profit; mind share to gain market share.

The best in business are defined by mission: a singular cause, a defining ambition. They stand out as campaigners, activists fighting to lead industries and redefine them. And they win through with momentum, explosive growth that outruns the competition.

From tech pioneers Google and Airbnb, to retail giant Whole Foods and British success stories such as Ella's Kitchen, Mission shows how business is changing people's lives through the power of purpose, culture and campaigning. How caring, sharing and daring companies have opened a new chapter for the world of business.

Uncover the secrets of what it takes to succeed: how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates. Harness the power of momentum. Find your mission.







詳細資料

誠品26碼 /2681300276005
ISBN 13 /9780241247068
ISBN 10 /0241247063
EAN /9780241247068

頁數256
尺寸19.8X12.9CM
裝訂平裝
級別
語言英文
成份


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