首頁外文書商業行銷生涯規劃 〉China's Disruptors: How Alibaba, Xiaomi, Tencent, and Other Companies Are Changing the Rules of Business
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China's Disruptors: How Alibaba, Xiaomi, Tencent, and Other Companies Are Changing the Rules of Business

China's Disruptors: How Alibaba, Xiaomi, Tencent, and Other Companies Are Changing the Rules of Business


作者  /  Edward Tse

出版社 / PORTFOLIO

出版日期 / 2015/07/14

商品語言 / 英文

裝訂 / 平裝

定價 / NT$630

售價 / 9折, NT$ 567

※ 此商品需向門市調貨,備齊後出貨


China's Disruptors: How Alibaba, Xiaomi, Tencent, and Other Companies Are Changing the Rules of Business 其它優惠/消息


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內容簡介

An inside look at the game-changing men and women behind Alibaba, Baidu, and other rapidly emerging Chinese companies.

Over the last two decades, Chinese entrepreneurs have launched 40 million businesses, an astounding feat in a country that was hostile to private enterprise for decades. Some of those startups have now become world-class giants, such as Jack Ma’s Alibaba Group, China’s top internet company, which recently had the largest IPO in history. Others include Pony Ma’s online games and messaging business, Tencent, which is now the world’s third largest internet company, and Ren Zhengfei’s Huawei Technologies, the world’s leading manufacturer of telecom network equipment.

Edward Tse uses his expertise and exclusive access to show what’s really going on with these and other Chinese powerhouses, such as Lei Jun’s Xiaomi, maker of “low-cost, suspiciously iPhone-like smartphones,” and Robin Li’s Baidu, often called the Google of China. Tse delves deeply into case studies of these leading Chinese companies, and shows what makes them so innovative and worthy of study by businesspeople around the world.

These success stories create a mixture of fear, anxiety, and intrigue for the international business community. Will Chinese entrepreneurs eventually overtake the world’s largest companies? How should their competitors respond to them in productive ways? Is it possible to compete with them in global markets while working with them on global issues? Tse answers these and many other important questions.







詳細資料

誠品26碼 /2681000658002
ISBN 13 /9781591848332
ISBN 10 /1591848334
EAN /9781591848332

頁數272
裝訂平裝
級別
語言英文
成份




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