首頁外文書商業行銷行銷市場 〉Pre-Suasion: A Revolutionary Way to Influence and Persuade
商品訊息
作者書籍
Pre-Suasion: A Revolutionary Way to Influence and Persuade

Pre-Suasion: A Revolutionary Way to Influence and Persuade


作者  /  Robert Cialdini

出版社 / SIMON & SCHUSTER INC.

出版日期 / 2016/09/06

商品語言 / 英文

裝訂 / 平裝

定價 / NT$630

售價 / 9折, NT$ 567

※ 此商品需向門市調貨,備齊後出貨


Pre-Suasion: A Revolutionary Way to Influence and Persuade 其它優惠/消息


introduction all_character


內容簡介

最強大的說服力,訣竅不在於內容或表達方式,而是訊息傳達前的關鍵時刻!

《紐約時報》傳奇暢銷作品《影響力:讓人乖乖聽話的說服術》作者,推出三十年來首部單獨撰寫的作品!

說服成功與否,取決於說服前的那一刻。
換句話說,在進行說服前,就要先鋪路!
想改變聽眾的想法,必須要先改變他們的心境。

國際權威社會心理學家羅伯特.席爾迪尼博士(Dr. Robert Cialdini)汲取心理學、商業與社會科學領域的研究,探討人如何做決定,提出改變聽眾的態度與想法並非必要,重要的是在說服前,轉移聽眾的專注力。從廣告形象到美國波克夏.哈薩威(Berkshire Hathaway)公司的年度通訊稿,作者以研究與實際例證,傳達有效的說服技巧,在網路行銷活動上也能適用,讓您的聽眾與目標顧客準備說「好」!

書中也以廣告為例證,附上圖表說明,以令人會心一笑的趣聞軼事與漫畫,吸引讀者注意力。使用作者的各種技巧,您也能變成說服專家!


The author of the legendary bestseller "Influence," social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn t lie in the message itself, but in the key moment before that message is delivered. 

What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his "Influence" an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This privileged moment for change prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal "pre"-suasion. In other words, to change minds a pre-suader must also change states of mind. 

His first solo work in over thirty years, Cialdini s "Pre-Suasion" draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener s attitudes, beliefs, or experiences isn t necessary, says Cialdini all that s required is for a communicator to redirect the audience s focus of attention before a relevant action. 

From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, Yes. 







詳細資料

誠品26碼 /2681356616008
ISBN 13 /9781501152054
ISBN 10 /150115205X
EAN /9781501152054

頁數432
尺寸22.9X15.2CM
裝訂平裝
級別
語言英文
成份




Share/Save/Bookmark

查看全台書店有無此商品