首頁外文書商業行銷商務趨勢 〉Resource Revolution: How to Capture the Biggest Business Opportunity in a Century
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Resource Revolution: How to Capture the Biggest Business Opportunity in a Century

Resource Revolution: How to Capture the Biggest Business Opportunity in a Century
資源革命: 如何抓住一百年來最大商機


作者  /  Stefan Heck/ Matt Rogers 史蒂芬.海克/ 麥特.羅傑斯

譯者  /  Paul Carroll/ Contributor

出版社 / Baker & Taylor

出版日期 / 2014/04/01

商品語言 / 英文

裝訂 / 精裝

定價 / NT$1,000

售價 / 77折, NT$ 770

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Resource Revolution: How to Capture the Biggest Business Opportunity in a Century 其它優惠/消息


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內容簡介

What do shale gas, Elon Musk’s Tesla, and the global apparel chain Zara share in common? In Resource Revolution, management experts Stefan Heck and Matt Rogers describe how each in its own way exemplifies a resource revolution—a use of natural resources so effective it defies conventional wisdom and enables breakthrough performance where others see only limits and shortcomings.
Resource Revolution shows how to take what is being seen as a worldwide crisis and turn it into the biggest business opportunity of the past one hundred years. The rapid urbanization of a new 2.5-billion-person middle class in Asia will create an unprecedented demand for oil, steel, land, food, water, cement, and other commodities over the next two decades. Heck and Rogers explore the ways in which innovators, including start-ups and global leaders from Cree to GE, have answered the challenge with practical steps to guide managers everywhere.







詳細資料

誠品26碼 /2681115497008
ISBN 13 /9780544114562
ISBN 10 /0544114566
EAN /9780544114562

頁數272
尺寸22.9X15.2X2.8CM
裝訂精裝
級別
語言英文




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