首頁外文書商業行銷企業管理 〉Fashion Entrepreneurship: Retail Business Planning (2 Ed.)
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Fashion Entrepreneurship: Retail Business Planning (2 Ed.)

Fashion Entrepreneurship: Retail Business Planning (2 Ed.)


作者  /  Michele M. Granger/ Tina M. Sterling

出版社 / Baker & Taylor

出版日期 / 2011/08/31

商品語言 / 英文

裝訂 / 平裝

定價 / NT$4,275

售價 / NT$ 4,275 ※ 特價商品,不再折扣

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Fashion Entrepreneurship: Retail Business Planning (2 Ed.) 其它優惠/消息


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內容簡介

Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.







詳細資料

誠品26碼 /2680931126000
ISBN 13 /9781609011345
ISBN 10 /1609011341
EAN /9781609011345

頁數392
尺寸21.3X2X26.9CM
裝訂平裝
級別
語言英文




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