首頁外文書人文心理勵志 〉The Obstacle Is the Way: The Ancient Art of Turning Adversity to Advantage
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The Obstacle Is the Way: The Ancient Art of Turning Adversity to Advantage

The Obstacle Is the Way: The Ancient Art of Turning Adversity to Advantage


作者  /  Ryan Holiday 萊恩.霍利得

出版社 / PROFILE BOOKS LTD

出版日期 / 2015/06/04

商品語言 / 英文

裝訂 / 平裝

定價 / NT$495

售價 / 9折, NT$ 446

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The Obstacle Is the Way: The Ancient Art of Turning Adversity to Advantage 其它優惠/消息


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A modern guru who shows the way to turn problems into opportunities - in business and marketing, Ryan Holiday has done it all, seen it all, and now he's here to show you the way.

We give up too easily. With a simple change of attitude, what seem like insurmountable obstacles become once-in-a-lifetime opportunities. Ryan Holiday, who dropped out of college at nineteen to serve as an apprentice to bestselling 'modern Machiavelli' Robert Greene and is now a media consultant for billion-dollar brands, draws on the philosophy of the Stoics to guide you in every situation, showing that what blocks our path actually opens one that is new and better.

If the competition threatens you, it's time to be fearless, to display your courage. An impossible deadline becomes a chance to show how dedicated you are. And as Ryan discovered as Director of Marketing for American Apparel, if your brand is generating controversy - it's also potentially generating publicity.

The Stoic philosophy - that what is in the way, is the way - can be applied to any problem: it's a formula invented more than 2,000 years ago, whose effectiveness has been proven in battles and board rooms ever since. From Barack Obama's ability to overcome obstacles in his election races, to the design of the iPhone, the stoic philosophy has helped its users become world-beaters.







詳細資料

誠品26碼 /2681475996005
ISBN 13 /9781781251492
ISBN 10 /1781251495
EAN /9781781251492

頁數224
尺寸19.9X12.9CM
裝訂平裝
級別
語言英文
成份0.00


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