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Haunted Empire: Apple After Steve Jobs

Haunted Empire: Apple After Steve Jobs
庫克時代: 蘋果的榮光與挑戰


作者  /  Yukari Iwatani Kane 由佳里.岩谷.凱恩

出版社 / HARPER COLLINS PUBLISHERS LTD.

出版日期 / 2015/07/02

商品語言 / 英文

裝訂 / 平裝

定價 / NT$550

售價 / 9折, NT$ 495

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Haunted Empire: Apple After Steve Jobs 其它優惠/消息


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內容簡介

An insightful, behind-the-scences portrait of the technology giant Apple.

Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs’s death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobs’s vision and keep the company moving forward.

Steve Jobs's death raised one of the most pressing questions in the tech and business worlds: Could Apple stay great without its iconic leader? Many inside the company were eager to prove that Apple could be just as innovative as it had been under Jobs. Others were painfully aware of the immense challenge ahead. As its business has become more complex and global, Apple has come under intense scrutiny, much of it critical. Maintaining market leadership has become crucial as it tries to conquer new frontiers and satisfy the public’s insatiable appetite for ‘insanely great’ products.

Based on over two hundred interviews with current and former executives, business partners, Apple watchers and others, Haunted Empire is an illuminating portrait of Apple today that offers clues to its future. With nuanced insights and colourful details that only a seasoned journalist could glean, Kane goes beyond the myths and headlines. She explores Tim Cook’s leadership and its impact on Jobs’s loyal lieutenants, new product development, and Apple’s relationships with Wall Street, the government, tech rivals, suppliers, the media, and consumers.

Hard-hitting yet fair, Haunted Empire reveals the perils and opportunities an iconic company faces when it loses its visionary leader.







詳細資料

誠品26碼 /2681087514000
ISBN 13 /9780008108175
ISBN 10 /000810817X
EAN /9780008108175

頁數384
尺寸19.7X13X3.1CM
裝訂平裝
級別
語言英文
成份




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