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Dataclysm: Who We Are

Dataclysm: Who We Are

When We Think No One's Looking

作者  /  Christian Rudder

出版社 / HARPER COLLINS PUBLISHERS LTD.

出版日期 / 2015/07/30

商品語言 / 英文

裝訂 / 平裝

定價 / NT$495

售價 / 9折, NT$ 446

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內容簡介

An irreverent, provocative, and visually fascinating look at what our online lives reveal about who we really are – and how this deluge of data will transform the science of human behaviour.

Big Data is used to spy on us, hire and fire us, and sell us things we don't need. In ‘Dataclysm’, Christian Rudder, founder of one of the world’s biggest dating websites OkCupid, puts this flood of information to an entirely different use: understanding human nature.

Drawing on terabytes of data from Twitter, Facebook, Reddit, OkCupid, and many other sites, Rudder examines the terrain of human experience to answer a range of questions: Does it matter where you went to school? How racist are we? How do political views alter relationships? Philosophers, psychologists, gene hunters and neuroscientists have tried to explain our flaws and foibles. Rudder shows that in today's era of social media, a powerful new approach is possible, one that reveals how we actually behave when we think no one's looking.

Outrageous and illuminating, ‘Dataclysm’, is a portrait of our essential selves – dark, absurd, occasionally noble – and a first look at a revolution in the making.







詳細資料

誠品26碼 /2681087403007
ISBN 13 /9780007494439
ISBN 10 /0007494432
EAN /9780007494439

頁數304
尺寸19.7X13CM
裝訂平裝
級別
語言英文
成份




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