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Becoming Steve Jobs: How a Reckless Upstart Became a Visionary Leader

Becoming Steve Jobs: How a Reckless Upstart Became a Visionary Leader


作者  /  Brent Schlender/ Rick Tetzeli

出版社 / HODDER & STOUGHTON LIMTED

出版日期 / 2015/03/24

商品語言 / 英文

裝訂 / 平裝

定價 / NT$549

售價 / NT$ 549 ※ 特價商品,不再折扣

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Becoming Steve Jobs: How a Reckless Upstart Became a Visionary Leader 其它優惠/消息


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內容簡介

全世界沸沸揚揚討論中,近年最受矚目的賈伯斯新書!
蘋果公司公開讚揚,內部人員評為「第一部內容真確的最佳傳記」
沒有官方授權包袱,揭露更多真實秘辛,有史以來最完整的賈伯斯面貌呈現!
 
為何要再讀一本關於賈伯斯的新書?
因為關於他最重要的問題尚未被解答!

賈伯斯如何從目中無人、傲慢自負,到被他一手建立的公司逐出門?
他又如何將這間公司從破產邊緣,拯救成地球上最值錢的公司?
 
從未被揭開過的真相,由賈伯斯身邊最親近的人來現身說法….
 
本書作者之一為賈伯斯身邊合作25年的財經記者,訪問無數次,直至成為朋友,親身見證了賈伯斯的變化。
 
本書內容包括有與賈伯斯本人100小時的訪問為基礎,以及近日才被發現、賈伯斯從未曝光的訪問內容「錄音帶」。
 
許多拒絕在官方授權傳記時出來受訪的親友、蘋果公司員工、以及最核心人員。
 
這本書是近幾年最受矚目的賈伯斯傳記,由資深有堅強口碑的財經記者所寫,由於書中揭露許多不為人知的真實秘辛,因此已引起廣大討論。本書比Walter Isaacson所著的賈伯斯傳更為全面,因為《賈伯斯傳》是作者和賈伯斯共同討論而寫,許多觀點必須受到賈伯斯本人的認同。本書作者人脈極廣,深入採訪蘋果各層人員以及賈伯斯身邊的親友,卻沒有官方授權的包袱,因此會是有史以來最完整的賈伯斯面貌呈現。
We all think we know who Steve Jobs was, what made him tick, and what made him succeed.

Yet the single most important question about him has never been answered.

The young, impulsive, egotistical genius was ousted in the mid-80s from the company he founded, exiled from his own kingdom and cast into the wilderness. Yet he returned a decade later to transform the ailing Apple into the most successful company the world had ever seen.

How did this reckless upstart transform himself into a visionary business leader?

The first comprehensive study of Jobs' career following his dismissal from Apple, written with unparalleled access and insight, BECOMING STEVE JOBS offers a startling new portrait of the most important business figure in modern history. The most intimate biography yet of Jobs, written by the journalist who knew him better than any other, BECOMING STEVE JOBS draws on recently discovered interviews that have never before seen the light of day, and answers for the first time the most pressing questions about what made this legendary business leader such a success.

'Brent Schlender and Rick Tetzeli render a spectacular service with this book, giving fresh perspective on Steve Jobs' journey from inspiring but immature entrepreneur into an inspired and mature company-builder. Most important, they capture Jobs' resilience, his refusal to capitulate, his restless drive to stay in the game, his voracious appetite to learn-this, far more than genius, is what made him great. Becoming Steve Jobs gets the focus precisely right: not as a success story, but as a growth story. Riveting, insightful, uplifting-read it and learn!' Jim Collins, author of Good to Great

'BECOMING STEVE JOBS is fantastic. After working with Steve for over 25 years, I feel this book captures with great insight the growth and complexity of a truly extraordinary person. I hope that it will be recognized as the definitive history. Ed Catmull, President, Pixar and Disney Animation







詳細資料

誠品26碼 /2680981757001
ISBN 13 /9781444761993
ISBN 10 /1444761994
EAN /9781444761993

頁數464
尺寸23.4X15.3CM
裝訂平裝
級別
語言英文
成份


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