首頁外文書人文心理勵志 〉The Art of Creative Thinking
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The Art of Creative Thinking

The Art of Creative Thinking


作者  /  Rod Judkins

出版社 / HODDER & STOUGHTON LIMTED

出版日期 / 2015/04/09

商品語言 / 英文

裝訂 / 精裝

定價 / NT$550

售價 / 79折, NT$ 435

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內容簡介

潛水公司面臨倒閉,原因是鄰近海域有鯊魚出沒。怎麼辦?
解決方法是:開一間世界首創的極限潛水學校。
 
本書作者為世界著名的藝術學校─中央聖馬丁藝術與設計學院的講師,他將在書中解釋我們如何透過更深刻地認識人類的創造力,來幫助改變自己、改造事業、以及改善社會。
 
作者研究歷史上各行各業中具有創意思考能力的成功人士,從達達主義宣言到諾貝爾經濟學獎得主們,從安迪‧渥荷的工作室到愛因斯坦的書桌。作者提煉畢生的專業知識,成為簡潔令人驚喜的作品,激發你能夠更加有自信以及創造力地思考。
 
打開本書,你將了解到為何錯過火車要感到開心;認識教育史上最成功的班級(其中每位學生都得到了諾貝爾獎);以及為何在21世紀像米開朗基羅一樣優秀會是不合法的。
 
A scuba diving company faces bankruptcy because sharks have infested the area. Solution? Open the world's first extreme diving school.

The Art of Creative Thinking reveals how we can transform ourselves, our businesses and our society through a deeper understanding of human creativity.

Rod Judkins, of the world-famous St Martin's College of Art, has studied successful creative thinkers from every walk of life, throughout history. Drawing on an extraordinary range of reference points - from the Dada Manifesto to Nobel Prize Winning economists, from Andy Warhol's studio to Einstein's desk - he distils a lifetime's expertise into a succinct, surprising book that will inspire you to think more confidently and creatively.

You'll realise why you should be happy when your train is cancelled; meet the most successful class in educational history (in which every single student won a Nobel prize); discover why graphic nudity during public speaking can be both a hindrance and surprisingly persuasive; and learn why, in the twenty-first century, it's technically illegal to be as good as Michelangelo.

Be stubborn about compromise.

Plan to have more accidents.

Be mature enough to be childish.

Contradict yourself more often.

Discover the Art of Creative Thinking.

*From the publishers of the international bestseller The Art of Thinking Clearly*







詳細資料

誠品26碼 /2680981756004
ISBN 13 /9781444794489
ISBN 10 /1444794485
EAN /9781444794489

頁數288
尺寸17.8X11.1CM
裝訂精裝
級別
語言英文
成份




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