首頁外文書商業行銷企業管理 〉The Economist Guide to Intellectual Property: How Companies Can Value and Protect Their Best Ideas

The Economist Guide to Intellectual Property: How Companies Can Value and Protect Their Best Ideas 其它優惠/消息


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Intellectual Property (IP) is worth an estimated $5trn in the US alone. It covers patents, trademarks, domain names, copyrights, trade secrets and know-how. The IP of a big brand can be worth tens of billions of dollars. And yet IP is hard to value; accountants struggle with it, and banks treat it cautiously as loan collateral. Unsurprisingly, companies zealously guard their own ideas and fight to acquire those of others. Damages arising from infringements have fostered a sizeable claims industry. But IP law is complex. Protections deemed excessive to one party are seen as inadequate to another. Court decisions and interpretation of IP laws can be unpredictable, and can dramatically change the fortunes of businesses that rely on their IP - as demonstrated in the pharmaceutical industry's battle with generic drugs. This guide to intellectual property will help companies, investors, and creative thinkers understand the scope and nature of IP issues, and maximize the value from this crucial intangible asset.







詳細資料

誠品26碼 /2680974975009
ISBN 13 /9781846688973
ISBN 10 /1846688973
EAN /9781846688973

頁數256
裝訂平裝
級別
語言英文
成份0.00




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