首頁外文書人文科普 〉The Brain Supremacy: Notes from the Frontiers of Neuroscience
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The Brain Supremacy: Notes from the Frontiers of Neuroscience

The Brain Supremacy: Notes from the Frontiers of Neuroscience


作者  /  Kathleen Taylor

出版社 / OXFORD UNIVERSITY PRESS

出版日期 / 2014/08/01

商品語言 / 英文

裝訂 / 平裝

定價 / NT$715

售價 / 9折, NT$ 644

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The Brain Supremacy: Notes from the Frontiers of Neuroscience 其它優惠/消息


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內容簡介

In a world full of science, the balance of power between sciences is changing. Advances in physics, chemistry, and other natural sciences have given us extraordinary control over our world. Now the younger sciences of brain and mind are applying the scientific method not only to our environments, but to us. In recent years funding and effort poured into brain research. We are entering the era of the brain supremacy. 

What will the new science mean for us, as individuals, consumers, parents and citizens? Should we be excited, or alarmed, by the remarkable promises we read about in the media - promises of drugs that can boost our brain power, ever more subtle marketing techniques, even machines that can read minds? What is the neuroscience behind these claims, and how do scientists look inside living human brains to get their astonishing results? 

The Brain Supremacy is a lucid and rational guide to this exciting new world. Using recent examples from the scientific literature and the media, it explores the science behind the hype, revealing how techniques like fMRI actually work and what claims about using them for mindreading really mean. The implications of this amazingly powerful new research are clearly and entertainingly presented. Looking to the future, the book sets current neuroscience in its social and ethical context, as an increasingly important influence on how all of us live our lives.







詳細資料

誠品26碼 /2680932942005
ISBN 13 /9780199683857
ISBN 10 /0199683859
EAN /9780199683857

頁數384
尺寸19.6X12.9CM
裝訂平裝
級別
語言英文




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