首頁外文書商業行銷行銷市場 〉Branded Interactions: Creating the Digital Experience
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Branded Interactions: Creating the Digital Experience

Branded Interactions: Creating the Digital Experience


作者  /  Marco Spies

出版社 / THAMES & HUDSON LTD.

出版日期 / 2015/09/14

商品語言 / 英文

裝訂 / 精裝

定價 / NT$2,200

售價 / 9折, NT$ 1,980

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Branded Interactions: Creating the Digital Experience 其它優惠/消息


introduction all_character


內容簡介

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand. This book is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. All the sections are packed with real-world examples, case studies and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity.













詳細資料

誠品26碼 /2681163786000
ISBN 13 /9780500518175
ISBN 10 /0500518173
EAN /9780500518175

頁數360
尺寸26.5X20CM
裝訂精裝
級別
語言英文
成份




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