首頁外文書人文心理勵志 〉Sur/ Petition: Going Beyond Competition
商品訊息
作者書籍
Sur/ Petition: Going Beyond Competition

Sur/ Petition: Going Beyond Competition


作者  /  EDWARD DE BONO

出版社 / VERMILION

出版日期 / 2018/08/02

商品語言 / 英文

裝訂 / 平裝

定價 / NT$715

售價 / 9折, NT$ 644

※ 無庫存


Sur/ Petition: Going Beyond Competition 其它優惠/消息


introduction all_character


內容簡介

Don’t chase the market leader, be the market leader.

Edward de Bono, the bestselling author of Serious Creativity and inventor of lateral thinking teaches you how to move beyond the baseline of competition and find success with sur/petition.

It's simple. If you want to survive in the global marketplace a competitive streak is essential. But what if you want to do more than just survive? In Sur/petition de Bono explains how choosing to run in your own race instead of alongside others will give you the edge over other businesses and creating value monopolies will allow your business to not only survive but become successful.

Broken down into 3 sections Sur/petition will explain:

1. Why most fundamental habits of management thinking maybe inadequate and even dangerous for your business
2. The difference between traditional competition and sur/petition
3. The meaning of ‘valufacture’ and how to create value for your business

Drawing from his immense experience consulting the top corporations in the world, de Bono shows you how to go 'beyond competition' and create a new winning game.







詳細資料

誠品26碼 /2681550203004
ISBN 13 /9781785041914
ISBN 10 /1785041916
EAN /9781785041914

頁數256
尺寸15.3X23.4X2CM
裝訂平裝
級別
語言英文
成份0.00




Share/Save/Bookmark

查看全台書店有無此商品

 

熱銷商品