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首頁外文書商業行銷企業管理 〉Leading Digital: Turning Technology into Business Transformation
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Leading Digital: Turning Technology into Business Transformation

Leading Digital: Turning Technology into Business Transformation


作者  /  George Westerman/ Didier Bonnet/ Andrew McAfee

出版社 / HARVARD BUSINESS SCHOOL PRESS

出版日期 / 2014/10/14

商品語言 / 英文

裝訂 / 精裝

定價 / NT$1,280

售價 / 9折, NT$ 1,152

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內容簡介

Become a Digital Master--No Matter What Business You're In If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries--from finance to manufacturing to pharmaceuticals--are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you'll learn: * How to engage better with your customers * How to digitally enhance operations * How to create a digital vision * How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.







詳細資料

誠品26碼 /2681400692002
ISBN 13 /9781625272478
ISBN 10 /1625272472
EAN /9781625272478
頁數256
尺寸24.9X15.7X3CM
裝訂精裝
級別
語言英文
成份




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