首頁外文書商業行銷企業管理 〉Driven by Difference: How Great Companies Fuel Innovation Through Diversity
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Driven by Difference: How Great Companies Fuel Innovation Through Diversity

Driven by Difference: How Great Companies Fuel Innovation Through Diversity


作者  /  A. H. Livermore

出版社 / AMERICAN MANAGEMENT ASSOCIATION

出版日期 / 2016/02/17

商品語言 / 英文

裝訂 / 精裝

定價 / NT$980

售價 / 9折, NT$ 882

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Driven by Difference: How Great Companies Fuel Innovation Through Diversity 其它優惠/消息


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內容簡介

Today's workforce is more diverse than ever before. But despite new perspectives and talents, the promise of increased innovation rarely materializes. Why are so few businesses seeing results? Studies show that diverse teams are more creative than homogenous ones--but only when they are managed effectively. The secret is to minimize conflict while maximizing the informational diversity found in varied values and experiences. To do this, both leaders and team members need a high level of cultural intelligence, or CQ. Drawing on success stories from Google, Alibaba, Novartis, and other groundbreaking companies, "Driven by Difference "identifies the management practices necessary to guide multicultural teams to innovation, including how to: Create an optimal environment - Build trust - Fuse differing perspectives - Align goals and expectations - Generate fresh ideas - Consider the various audiences when selecting and selling an idea - Design and test for different users Cultural differences can lead to gridlock, or they can catalyze innovation and growth. This research-based plan turns diversity's potential into economic reality.







詳細資料

誠品26碼 /2681329917002
ISBN 13 /9780814436530
ISBN 10 /0814436536
EAN /9780814436530

頁數240
裝訂精裝
級別
語言英文
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