首頁外文書商業行銷企業管理 〉Driven to Delight
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Driven to Delight

Driven to Delight


作者  /  Joseph Michelli

出版社 / McGraw-Hill Education (Singapore)

出版日期 / 2015/12/08

商品語言 / 英文

裝訂 / 平裝

定價 / NT$950

售價 / 9折, NT$ 855

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Driven to Delight 其它優惠/消息


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內容簡介

A firsthand look at how Mercedes-Benz transformed itself into a best-in-class, customer-obsessed organization.

Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team’s ambitious, multi-pronged strategy to elevate the company’s customer experience to best-in-class across all brands and industries.

The author reveals how leaders within the organization drove the transformation of the operational and cultural environments at Mercedes-Benz through their strategic vision, Driven to Delight. Nowhere else can you find this in-depth, all-access look at senior leadership’s vision, strategy, and tactical steps to create and sustain the wide-sweeping actions needed to deliver a customer experience that lives up to the company’s brand promise, “the best or nothing.”







詳細資料

誠品26碼 /2681325958009
ISBN 13 /9780071806305
ISBN 10 /007180630X
EAN /9780071806305

頁數304
尺寸24X22.1X15.2CM
裝訂平裝
級別
語言英文
成份




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