首頁外文書商業行銷行銷市場 〉The Membership Economy: Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue

The Membership Economy: Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue 其它優惠/消息


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內容簡介

當今商業世界,除了實體公司與通路,也需要網站,甚至比實體更重要,以保持競爭力。但是最聰明的,最成功的企業都在使用全新的會員模式,穩定基本會員,擴大客戶群,才有機會發生爆炸性的市場佔有率,會員經濟,是工業革命以來的最具破壞性的轉變。

The Membership Economy不是紙上談兵,更有實際策略教你如何創造會員經濟:
如何將網路電子報訂戶變成實際購買者。
在網站上設立一個吸引會員的社群區。
讓貴賓會員能持續參與購買的消費方式。
免費將基本會員升等。
要創造新營收。
原始會員一個都不能流失,還要持續增長。

儘管你是資源有限的中小企業,使用的是傳統商業模式,這本全面性會員指南提供了豐富的,有效性的建設方案,絕對能滿足每個企業的需要。


In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base—and explode their market valuation—in the most disruptive shift in business since the Industrial Revolution.

This is The Membership Economy.

Written by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how to:

Turn digital subscriptions into forever sales
Build an online community your customers will love
Develop new loyalty programs that really pay off
Transform freemium users into superusers
Create a self-generating revenue stream
Keep memberships and profits growing for years to come
Whether you’re a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need.

You’ll learn the best-kept secrets of top industry leaders, from global giants like Am Ex and Weight Watchers to smaller dot-com successes like SurveyMonkey and Pandora. You’ll find proven strategies for creating membership programs for everything from vacation timeshares and car rentals to video streaming and Software-as-a-Service.

Most importantly, you’ll discover what works, and what doesn’t, from some of the key players in the new membership economy. It’s not about ownership; it’s about access, options, and freedom.

When you join forces with your customers, membership has its rewards—for you, your company, and your continued success.







詳細資料

誠品26碼 /2680995712003
ISBN 13 /9780071839327
ISBN 10 /0071839321
EAN /9780071839327

頁數288
尺寸23.4X16X2.5CM
裝訂精裝
級別
語言英文
成份




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