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Social Media for Social Good: A How-to Guide for Nonprofits

Social Media for Social Good: A How-to Guide for Nonprofits


作者  /  Heather Mansfield

出版社 / McGraw-Hill Education (Singapore)

出版日期 / 2011/09/01

商品語言 / 英文

裝訂 / 精裝

定價 / NT$1,225

售價 / 77折, NT$ 943

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Social Media for Social Good: A How-to Guide for Nonprofits 其它優惠/消息


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內容簡介

“Web 3.0” is already here. Is your nonprofit ready? With Social Media for Social Good, it will be . . . even if you’re so behind that you’re not sure what “Web 3.0” means.

As a nonprofit, you’re most likely used to working at a disadvantage. Recent economic factors have required many organizations to slash budgets, implement staff cuts, and depend upon volunteers or already overworked nonprofit staff to manage their social media and mobile technology campaigns.

Luckily, the dedication of your staff and volunteers, when combined with the wisdom presented in this book, is all that your nonprofit needs to harness the power of social media. Give your team a wealth of Web wisdom to match its passion, and you’ll quickly discover that the playing field suddenly seems a whole lot more even and that social media success lies literally at your fingertips.

Enter Heather Mansfield. When it comes to nonprofit communications, she is the social media expert. Nonprofits and social media are her passions, and she loves to make them work together. That’s why communications staff at organizations like the National Wildlife Federation, the National Peace Corps Association, Safe Kids, TechSoup.org, and Operation Homefront, to name a few, are among her devoted fans. What Mansfield has taught them, you’ll learn in Social Media for Social Good—from basic best practices to advanced strategies that are guaranteed to keep your supporters engaged and growing in numbers. Learn how to:

Inspire fans, followers, and friends to transition from passive interest to active involvement in supporting your mission
Implement an integrated communications and fundraising strategy that maximizes the ROI of your nonprofit’s website and blog, e-newsletter, social networking communities, video and digital photography libraries, and mobile technology campaigns
Understand and navigate legal and privacy issues
Use social media and mobile technology to nurture current donors—and build your list of new donors
Track and report the effectiveness of your efforts
Imagine the kind of nonprofit communications and fundraising success your organization could achieve if only you had the resources. Social Media for Social Good gives you the tools to stop imagining—and start doing.







詳細資料

誠品26碼 /2680661637005
ISBN 13 /9780071770811
ISBN 10 /007177081X
EAN /9780071770811

頁數256
裝訂精裝
級別
語言英文
成份




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