首頁外文書生活休閒 〉LeBron, Inc.: The Making of a Billion-Dollar Athlete

LeBron, Inc.: The Making of a Billion-Dollar Athlete 其它優惠/消息


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內容簡介

From the New York Times bestselling author of Return of the King comes the story of LeBron James's incredible transformation from basketball star to sports and business mogul.

With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice.

LEBRON, INC tells the story of James's journey down the path to becoming a billionaire sports icon -- his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LEBRON, INC. shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days.








詳細資料

誠品26碼 /2681854929006
ISBN 13 /9781538730850
ISBN 10 /1538730855
EAN /9781538730850

頁數272
尺寸23.5X15.9X2CM
裝訂平裝
級別
語言英文
用電N




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