首頁外文書商業行銷商務趨勢 〉Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You
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Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You

Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You


作者  /  Geoffrey G. Parker/ Marshall W. van Alstyne/ Sangeet Paul Choudary

出版社 / W. W. NORTON & COMPANY, INC.

出版日期 / 2017/08/01

商品語言 / 英文

裝訂 / 平裝

定價 / NT$630

售價 / 79折, NT$ 498

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Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You 其它優惠/消息


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內容簡介

Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What's the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first "owner's manual" for creating a successful platform business. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today's up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy. As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.







詳細資料

誠品26碼 /2681445892009
ISBN 13 /9780393354355
ISBN 10 /0393354350
EAN /9780393354355

頁數352
尺寸21X14CM
裝訂平裝
級別
語言英文
成份




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