首頁外文書商業行銷企業管理 〉Berkshire Beyond Buffett: The Enduring Value of Values
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Berkshire Beyond Buffett: The Enduring Value of Values

Berkshire Beyond Buffett: The Enduring Value of Values
少了巴菲特, 波克夏行不行? 史上最大企業的未來挑戰


作者  /  Lawrence A. Cunningham 勞倫斯.康寧漢

出版社 / COLUMBIA UNIVERSITY PRESS

出版日期 / 2014/10/21

商品語言 / 英文

裝訂 / 精裝

定價 / NT$1,200

售價 / 9折, NT$ 1,080

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Berkshire Beyond Buffett: The Enduring Value of Values 其它優惠/消息


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內容簡介

Berkshire Hathaway, the $300 billion conglomerate that Warren Buffett built, is among the world's largest and most famous corporations. Yet, for all its power and celebrity, few people understand Berkshire, and many assume it cannot survive without Buffett. This book proves them wrong. In a comprehensive portrait of the corporate culture that unites Berkshire's subsidiaries, Lawrence A. Cunningham unearths the traits that assure the conglomerate's continued prosperity. Riveting stories of each subsidiary's origins, triumphs, and journey to Berkshire reveal how managers generate economic value from intangibles like thrift, integrity, entrepreneurship, autonomy, and a sense of permanence. Rich with lessons for those wishing to profit from the Berkshire model, this engaging book is a valuable read for entrepreneurs, business owners, managers, family business members, and investors, and it is an important resource for scholars of corporate stewardship. General readers will enjoy learning how an iconoclastic businessman transformed a struggling textile company into a corporate legacy.







詳細資料

誠品26碼 /2681276567008
ISBN 13 /9780231170048
ISBN 10 /0231170041
EAN /9780231170048

頁數336
尺寸22.9X15.2X1CM
裝訂精裝
級別
語言英文
成份


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