首頁外文書社科亞洲研究 〉China's Next Strategic Advantage: From Imitation to Innovation
商品訊息
作者書籍
China's Next Strategic Advantage: From Imitation to Innovation

China's Next Strategic Advantage: From Imitation to Innovation


作者  /  George S. Yip/ Bruce McKern

出版社 / MIT PRESS

出版日期 / 2016/05/01

商品語言 / 英文

裝訂 / 精裝

定價 / NT$1,050

售價 / 9折, NT$ 945

※ 此商品需向門市調貨,備齊後出貨


China's Next Strategic Advantage: From Imitation to Innovation 其它優惠/消息


introduction all_character


內容簡介

The history-making development of the Chinese economy has entered a new phase. China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave of innovation from China that is about to hit Western markets, and Chinese businesses need to understand the critical importance of innovation in their future.

Experts George Yip and Bruce McKern explain this epic transformation and propose strategies for both Western and Chinese companies. This book is for everyone who does business with China or in China, or is interested in the development of the world's fastest-growing economy. Western CEOs can learn from Chinese companies and can create an effective innovation process in China, for China and the world. Chinese CEOs can benefit from understanding the strategies of their peers as they strive to enter foreign markets. And all Western businesses should prepare for disruption from their new competitors.

Yip and McKern provide case studies of successful firms, outline ten ways in which the managerial and innovative capabilities of these firms differ from those of Western firms, and describe how multinationals doing business in China can become part of the Chinese ecosystem of new knowledge and technology. Yip and McKern argue that these innovation capabilities will be the basis for creating world-class products and services to meet the challenges of a new era of global competition.







詳細資料

誠品26碼 /2681329995000
ISBN 13 /9780262034586
ISBN 10 /0262034581
EAN /9780262034586

頁數272
尺寸22.9X15.2CM
裝訂精裝
級別
類別中國研究
語言英文
成份




Share/Save/Bookmark

查看全台書店有無此商品