首頁外文書商業行銷行銷市場 〉Marketing for Dummies (5 Ed.)
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Marketing for Dummies (5 Ed.)

Marketing for Dummies (5 Ed.)


作者  /  Jeanette McMurtry

出版社 / John Wiley & Sons Singapore Pte.

出版日期 / 2017/06/06

商品語言 / 英文

裝訂 / 平裝

定價 / NT$945

售價 / 9折, NT$ 851

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Marketing for Dummies (5 Ed.) 其它優惠/消息


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內容簡介

The classic, bestselling marketing guide, updated for the digital era

Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new  edition, updated to align with the latest marketing revolution, introduces you to essential techniques including search engine, guerilla, global, and behavior marketing. You'll learn where to find your people, and how to give them what they want—how they want it—using behavioral techniques. You'll discover inexpensive online marketing and promotion tools, proving that budget doesn't have to be an insurmountable obstacle. You'll find up-to-date marketing plans, resources, and examples throughout to help you get out there and get your business noticed today!

Today's marketing treats every aspect of customer interaction—including customer service and the product itself—as an opportunity to grow. This book shows you how to harness the power of these techniques to drive traffic, boost sales, and move your business forward.

●Turn web visibility into real-world traffic and sales
●Reach the right people at the right time
●Develop a cohesive marketing plan for any budget
●Source locally, market dynamically, and connect with your community

Whether you're looking for fundamental marketing skills, seeking guidance on social media and analytics, or need a full-blown comprehensive web marketing strategy, this book has you covered. Marketing For Dummies, 5th Edition helps you open the door to a new, more successful phase of business.








詳細資料

誠品26碼 /2681549225000
ISBN 13 /9781119365570
ISBN 10 /1119365570
EAN /9781119365570

頁數408
尺寸23.2X18.9CM
裝訂平裝
級別
語言英文
成份0.00




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