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Social Media Optimization for Dummies

Social Media Optimization for Dummies


作者  /  Ric Shreves/ Michelle Krasniak

出版社 / John Wiley & Sons Singapore Pte.

出版日期 / 2015/05/26

商品語言 / 英文

裝訂 / 平裝

定價 / NT$945

售價 / 9折, NT$ 851

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Social Media Optimization for Dummies 其它優惠/消息


introduction all_character


內容簡介

Optimize, optimize, optimize to get the most out of your company′s social media presence

As it turns out, social media is good for a lot more than funny cat videos, memes, and sharing what you′re eating for lunch with the world. As the social media sphere continues to grow and be redefined, it′s more important than ever to arm yourself with the latest information on how you can use it to drive traffic to your website, raise awareness of your brand, and promote your products or services. If you′re a marketer who has asked yourself how you can possibly stay afloat in these newly chartered and oft overcrowded waters, Social Media Optimization For Dummies serves as your roadmap to smart marketing in the digital age.

So, what is Social Media Optimization (SMO), exactly? Well, it′s comprised of two closely related practices. First, SMO refers to a set of techniques in which social media is used to drive traffic to a website and create an interest in a product or service. Second, SMO concerns the optimization of the social media presence itself with the goal of building followers, increasing engagement, and, again, generating interest in a product or service. Each of these parts supports the other and, when the channels are managed efficiently, enhances the other′s effectiveness. In this plain English, easy–to–follow guide, you′ll quickly discover how to apply SMO practices to your marketing plan to accomplish those goals.

Integrate social media into your website
Drive traffic to your website
Build followers and generate a buzz
Increase engagement with customers

From integrating social media into your website to building your social media presence to everything in between, Social Media Optimization For Dummies points your business toward success.







詳細資料

誠品26碼 /2681339398006
ISBN 13 /9781119016090
ISBN 10 /1119016096
EAN /9781119016090

頁數360
尺寸18.8X23.4X2.4CM
裝訂平裝
級別
語言英文
成份




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