首頁外文書商業行銷行銷市場 〉The Rise of the Platform Marketer
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The Rise of the Platform Marketer

The Rise of the Platform Marketer


作者  /  Craig Dempster/ John Lee

出版社 / John Wiley & Sons Singapore Pte.

出版日期 / 2015/04/27

商品語言 / 英文

裝訂 / 精裝

定價 / NT$1,050

售價 / 9折, NT$ 945

※ 無庫存


The Rise of the Platform Marketer 其它優惠/消息


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內容簡介

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm

The Rise of the Platform Marketer helps you leverage the "always–on" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing′s increasingly rapid evolution and capabilities.

The expansion of digital platforms has created addressability opportunity through search, video, display, and social media, offering today′s foremost opportunity for competitive advantage. This book outlines the capabilities and perspective required to reap the rewards, helping you shift your strategy to align with the demands and expectations of the modern consumer.

Develop the tools, metrics, and processes necessary to engage the modern consumer
Gain a deep understanding of Connected Customer Relationship Management
Leverage trends in technology and analytics to create targeted messages
Adjust your company′s structure and operations to align with new capabilities

The new era of marketing requires thorough understanding of cCRM, along with the knowledge and innovative forethought to thrive in the ever–expanding digital audience platform environment. The Rise of the Platform Marketer gives you an edge, and helps you clear a path to full implementation.







詳細資料

誠品26碼 /2681339160009
ISBN 13 /9781119059721
ISBN 10 /1119059720
EAN /9781119059721

頁數240
尺寸18.7X23.6CM
裝訂精裝
級別
語言英文
成份




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