首頁外文書商業行銷行銷市場 〉Marketing for Dummies (4 Ed.)
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Marketing for Dummies (4 Ed.)

Marketing for Dummies (4 Ed.)


作者  /  Alexander Hiam

出版社 / John Wiley & Sons Singapore Pte.

出版日期 / 2014/05/05

商品語言 / 英文

裝訂 / 平裝

定價 / NT$875

售價 / 9折, NT$ 788

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Marketing for Dummies (4 Ed.) 其它優惠/消息


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內容簡介

Master the latest marketing tools and trends

Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively apply them to your business. Whether it's boosting your baseline marketing skills, figuring out social media, developing a comprehensive Internet marketing strategy, or getting expert tips on effective local marketing techniques, Marketing for Dummies, 4th Edition has everything you need in one easy-to-use and accessible guide.

Effective marketing is about knowing your customers and giving them what they want, when they want it. The latest marketing research tells us that every customer interaction is an opportunity to grow your business and your bottom line, which is why you need a results-oriented marketing plan. With this updated, practical, and savvy guide to marketing strategies that work, you can apply the skills you already have more efficiently than ever before Marketing For Dummies, 4th Edition gives you the structure and practical advice you need to get the most out of every marketing initiative and, ultimately, grow your business.

Maximize the lifetime value of your customers
Connect web marketing strategies to real world traffic and sales
Implement local sourcing to boost local and regional marketing initiatives
Focus your online marketing strategy to target only qualified buyers

Before you waste any more time with ineffective and potentially costly marketing missteps, let Marketing For Dummies, 4th Edition establish viable marketing strategies that will help your business succeed.







詳細資料

誠品26碼 /2681339047003
ISBN 13 /9781118880807
ISBN 10 /1118880803
EAN /9781118880807

頁數384
尺寸18.7X23.6CM
裝訂平裝
級別
語言英文
成份




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