首頁外文書商業行銷行銷市場 〉The Dream Cafe: Lessons in the Art of Radical Innovation
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The Dream Cafe: Lessons in the Art of Radical Innovation

The Dream Cafe: Lessons in the Art of Radical Innovation


作者  /  Duncan W. Bruce/ Geoff Crook

出版社 / John Wiley & Sons Singapore Pte.

出版日期 / 2015/02/01

商品語言 / 英文

裝訂 / 精裝

定價 / NT$1,015

售價 / 9折, NT$ 914

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The Dream Cafe: Lessons in the Art of Radical Innovation 其它優惠/消息


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內容簡介

Get out of the office and dream!

To keep your brand innovative you need to feed your creative spirit and the office is not the place to do that.  So get out, disrupt and reimagine the status quo, get into a café and dream.

Recreating the convivial, collaborative, creative world of the avant-garde the guys at The Dream Café have developed a fresh, new approach which is being used by major brands and businesses to great success. They create actual Dream Café locations – settings which encourage freedom of thought and collaboration. Explaining how space and process can be harnessed to produce the kind of unanticipated multicultural and interdisciplinary encounters that lead to unpredictable outcomes.

Now, for the first time, the innovation consultants at The Dream Café have made their model and methods available to us all in this exciting new book.

Focuses on the urgent need to enable major brand businesses to formulate, refine, and deliver the big brand idea that will disrupt and redefine the market
Shows how to innovate and stand out by embracing risk and innovation
Equal parts inspiration and practical implementation
The concept covered is currently being used extensively by major global brands and companies







詳細資料

誠品26碼 /2681304760005
ISBN 13 /9781118977842
ISBN 10 /111897784X
EAN /9781118977842

頁數256
裝訂精裝
級別
語言英文
成份




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