首頁外文書商業行銷行銷市場 〉Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas
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Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas

Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas
抄, 是最好的獲利模式


作者  /  Mark Earls 馬克.厄爾斯

繪者/攝影者  /  John V. Willshire (約翰. 威爾夏)/ Ill.

出版社 / John Wiley & Sons Singapore Pte.

出版日期 / 2015/05/26

商品語言 / 英文

裝訂 / 平裝

定價 / NT$1,400

售價 / 77折, NT$ 1,078

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Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas 其它優惠/消息


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內容簡介

THE #1 HACK FOR SMARTER MARKETING

We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways. 

But rather than this endless search for a brilliant and novel solution, why don't you just copy something that’s worked before? 

Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how we go about solving problems. By understanding what other people are doing and the choices they make, we can develop strategies to solve the challenges that we face inside and outside the organization.

Based on extensive research and proven examples, Copy, Copy, Copy provides over 50 strategies that you can use right away to copy, borrow or steal as the basis for better ideas – faster. If it’s good enough for Elvis, Newton, Shakespeare, The British Olympic Cycling Team and Great Ormond Street Hospital, isn’t it good enough for you?


‘This delightful book argues convincingly that transferring ideas usually produces greater value than cooking them up from scratch. And then shows you how.’ — Rory Sutherland, Vice Chairman, Ogilvy London and the Spectator Magazine’s Wikiman

‘Yet another entertaining handbook from the acclaimed Herdmeister for anyone involved in marketing, behavioural change and understanding why we all make the choices we make. Earls convincingly disrupts convention about what is innovation – though "praxis". This is jammed with great case studies and 52 actionable strategies.’ — Stephen Maher, Chairman, The Marketing Society and CEO, MBA

 ‘Yet again this leading British business thinker has got us to see the world we inhabit today in fresh and mind-altering ways. A book which marries theory and practice better than the vast majority out there. Most of all his message of copying one’s way to greatness is entertaining, counter-intuitive and fun.’ — David Abraham, CEO Channel 4 PLC







詳細資料

誠品26碼 /2681063185002
ISBN 13 /9781118964965
ISBN 10 /1118964969
EAN /9781118964965

頁數224
尺寸24.2X18.8CM
裝訂平裝
級別
語言英文
成份




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