首頁外文書商業行銷行銷市場 〉Customer Experience For Dummies
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作者書籍
Customer Experience For Dummies

Customer Experience For Dummies


作者  /  Roy Barnes/ Bob Kelleher

出版社 / John Wiley & Sons Singapore Pte.

出版日期 / 2014/11/17

商品語言 / 英文

裝訂 / 平裝

定價 / NT$945

售價 / 9折, NT$ 851

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Customer Experience For Dummies 其它優惠/消息


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內容簡介

Gain, engage, and retain customers with positive experiences

A positive customer experience is absolutely essential to keeping your business relevant. Today′s business owners need to know how to connect and engage with their customers through a variety of different channels, including online reviews and word of mouth. Customer Experience For Dummies helps you listen to your customers and offers friendly, practical, and easy–to–implement solutions for incorporating customer engagement into your business plans and keep the crowds singing your praises.

The book will show you simple and attainable ways to increase customer experience and generate sales growth, competitive advantage, and profitability. You′ll get the know–how to successfully optimize social media to create more loyal customers, provide feedback that keeps them coming back for more, become a trustworthy and transparent entity that receives positive reviews, and so much more.

Gives you the tools you need to target customers more precisely
Helps you implement new social and mobile strategies
Shows you how to generate and maintain customer loyalty in order to achieve success through multiple channels
Explains how a fully–engaged customer can help you outperform the competition
Learn how to respond effectively to customer feedback
Your brand′s reputation and success is your lifeblood, and Customer Experience For Dummies shows you how to stay relevant, add value, and win and retain customers.







詳細資料

誠品26碼 /2681063184005
ISBN 13 /9781118725603
ISBN 10 /1118725603
EAN /9781118725603

頁數384
尺寸23.6X18.8CM
裝訂平裝
級別
語言英文
成份




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