首頁外文書商業行銷行銷市場 〉Social Media Marketing For Dummies (3 Ed.)
商品訊息
作者書籍
Social Media Marketing For Dummies (3 Ed.)

Social Media Marketing For Dummies (3 Ed.)


作者  /  Shiv Singh/ Stephanie Diamond

出版社 / John Wiley & Sons Singapore Pte.

出版日期 / 2014/12/15

商品語言 / 英文

裝訂 / 平裝

定價 / NT$945

售價 / 9折, NT$ 851

※ 此商品需向門市調貨,備齊後出貨


Social Media Marketing For Dummies (3 Ed.) 其它優惠/消息


introduction all_character


內容簡介

The fast and easy way to get the most of out social mediamarketing

Sharing the wisdom of social media voices Shiv Singh andStephanie Diamond on the latest approaches to social mediamarketing, Social Media Marketing For Dummies presents theessence of planning, launching, managing, and assessing a socialmedia marketing campaign. In an easy-to-read style that is perfectfor time-pressed marketers, this essential guide covers all thenewest and time-tested trends in social media, including reachingyour audience via mainstream platforms; getting social withexisting web properties like a company site, blog, mobile tools,and advertising; making the most of Facebook, Twitter, Google+,LinkedIn, and others; launching a campaign and developing a voice;reaching your audience on key and niche platforms, and embracinginfluencers; and much more.

Social media marketing is a highly-effective way to make a bigbang without spending big bucks—and it's an easy, way toenlarge your audience, reach your customers, and build yourbusiness. With the indispensable tools in this new edition ofSocial Media Marketing For Dummies, you'll find everythingyou need to make the most of low-cost, timely online marketingstrategies that resonate with consumers and make your brand andbusiness viable in a saturated market.

Gives you an overview of your social media marketingchoices
Covers giving social license to employees and metrics
Provides the latest trends in social media marketing
Includes tips on creating a social media marketing campaign,avoiding common mistakes, and key resources
If you're a busy marketer, small business owner, or entrepreneurlooking to reach new markets with social media marketinginitiatives, this hands-on, friendly guide has you covered.







詳細資料

誠品26碼 /2681063182001
ISBN 13 /9781118985533
ISBN 10 /1118985532
EAN /9781118985533

頁數408
尺寸23.6X18.8CM
裝訂平裝
級別
語言英文
成份




Share/Save/Bookmark

查看全台書店有無此商品