首頁外文書商業行銷商務趨勢 〉The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia
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The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia

The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia


作者  /  Shaun Rein

出版社 / John Wiley & Sons Singapore Pte.

出版日期 / 2014/10/20

商品語言 / 英文

裝訂 / 精裝

定價 / NT$875

售價 / 9折, NT$ 788

※ 無庫存


The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia 其它優惠/消息


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內容簡介

China′s changing course, and sustainable success requires a shift in strategy
The End of Copycat China helps business executives and investors understand how China′s economy is shifting from one based on heavy investment to one on services and consumption by providing insight that help shape effective strategy. Drawing from over 50,000 interviews with entrepreneurs, venture capitalists, private equity investors, private Chinese companies, and multinationals, this book describes how Chinese firms are increasingly focused on innovation rather than copying what worked in America and how consumers are evolving with their hopes, dreams and aspirations. China′s growth model of the last three decades is becoming increasingly ineffective, as relying on heavy investment and exports is becoming less and less feasible. Fifty percent of China′s growth in 2013 stemmed from consumption, the government is establishing a Free Trade zone in Shanghai and ending the dominance of state–owned enterprises. This book provides a roadmap for companies and investors looking to navigate these changes and capture emerging trends, with deep insight and practical guidance on what innovation looks like in the new China.

Survey the development of innovation taking place in China′s economy, from an insider′s perspective
Consider the changes that must take place to shore up the broken growth model
Examine the consumer trends emerging in the midst of rapid market evolution
Understand how China′s rise will impact its neighbors like Japan, Vietnam, Indonesia, and Cambodia
China′s dramatic shift toward consumption presents a tremendous opportunity for foreign business, but traditional tactics are outdated at best, financially fatal at worst, as local competitors focus on innovation and move up the value chain and as consumers look for new brands and categories to spend money on. New strategies are needed to keep pace with the changing regulatory and consumer environments, and "business as usual" won′t get very far. The End of Copycat China is the business guide to this emerging market, with expert guidance from the inside.







詳細資料

誠品26碼 /2681063178004
ISBN 13 /9781118926765
ISBN 10 /1118926765
EAN /9781118926765

頁數256
尺寸23.6X16.3CM
裝訂精裝
級別
語言英文
成份




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