首頁外文書商業行銷企業管理 〉The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World
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The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World

The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World


作者  /  Amanda Setili

出版社 / John Wiley & Sons Singapore Pte.

出版日期 / 2014/09/14

商品語言 / 英文

裝訂 / 精裝

定價 / NT$1,050

售價 / 66折, NT$ 693

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The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World 其它優惠/消息


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內容簡介

How to win market leadership in a fast–changing world In the past, companies could pick a strategy and stick with it, maintaining a competitive edge for years. But today, companies surge ahead, fall behind, or even disappear in mere months. If you and your company are going to thrive for the long run, you need to continuously evolve, change, and stay a step ahead of your competition. The ability to see and capitalize on new opportunities is the cornerstone of agility. Successful technology–based firms like Google, Tesla,  and Amazon have all mastered agility within their core business practices, but companies in any sector can—and must—learn to spot new opportunities and make the right choices about what to invest in, what to change, and what to abandon. The Agility Advantage first shows how to identify those aspects of your business where agility is most crucial—where the business environment is changing fast—and which elements have the  greatest impact on the customer’s decision to buy. Amanda Setili then shows how to master the three components of agility: Market agility: Gain ideas from your most demanding and forward–thinking customers and from outside your industry.  Engage, observe, and mix with customers to identify the opportunities created by their changing demands. Decision agility: Anticipate the changes that may affect you and turn even troubling trends into opportunities. Design your strategy to maximize learning and to manage risk.  Generate diverse alternatives and make fast, fact–based decisions about which to pursue. Execution agility:   Build new capabilities, shed what doesn’t fit, and take the first steps in a new direction. Experiment, then reinforce and build on what works. Enlist and inspire your organization around a compelling purpose and grant employees the autonomy and resources to continuously adapt and adjust course.   The future will present more opportunities but narrower windows to capture them. With a wealth of valuable information and practical strategies, The Agility Advantage is essential reading to help any organization adapt and thrive—both today and tomorrow.







詳細資料

誠品26碼 /2681063166001
ISBN 13 /9781118836385
ISBN 10 /1118836383
EAN /9781118836385

頁數256
尺寸23.9X16.5CM
裝訂精裝
級別
語言英文
成份




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